Websites for small businesses  ·  IGNA Studio

Your business deserves to be found — and chosen

Clear, fast, easy-to-find websites for local businesses

Whether you run a clinic, your clients look for you online first. Your website is where they discover you, understand you and decide to choose you.

A good website works for you 24/7 — even when you're busy with your clients.

01 /

You get found

You show up when someone searches for your service in your city — on Google, on the map, on their phone.

02 /

You get understood

Clients instantly see what you offer, who it's for and why they should choose you over anyone else.

03 /

You get chosen

A simple path from the first visit to a call, a message or a booking.

A client's journey to you

Here's how a search on a phone turns into a new client, in five steps.

01 · Search

They search on Google

It all starts with a search: “dentist near me”, “salon in Cluj”. Without a website, you're not even in the running.

02 · Find

They find your website

You show up with your name, description and link. A well-structured, optimised site is more likely to be chosen first.

03 · Understand

They understand what you offer

They see your services, your team and how you work — clearly, in seconds, right on their phone.

04 · Trust

They start to trust you

Reviews, real cases and authentic photos turn a curious visitor into a convinced client.

05 · Contact

They get in touch

One tap: call, message on WhatsApp or book a visit. No complicated paths.

Why it matters

A few numbers that show how people choose a local business today.

0%

of consumers read online reviews of local businesses — only 4% say they never read them.

Source: BrightLocal, Local Consumer Review Survey 2025
0.0%

of web traffic in Romania comes from phones. Your website has to look flawless on mobile.

Source: StatCounter, September 2026
0.0%

of people judge a website's credibility partly by its design. How you look matters.

Source: Stanford Web Credibility Project, 2002
0%

of US consumers find business information on Facebook untrustworthy.

Source: BrightLocal, Local Business Discovery & Trust Report 2023

What your business needs

Every field has its own questions. Pick yours and see what shouldn't be missing.

Patients look for trust and clarity before anything else.

Must-haves

  • Services and treatments explained clearly
  • Your doctors and team, introduced
  • Guide prices, or “on request” explained
  • Online booking, phone and WhatsApp
  • Cases, results and reviews
  • Location, hours and access details
  • Legal pages and GDPR for forms

Anatomy of a website that brings clients

Tap the points on the page to see why every detail matters.

  1. Who you are, what you offer and who it's for — no scrolling needed.

How I help exactly

Strategy & structure

We start from your clients: what they look for and what convinces them. We define the pages and the path to contact.

Copy that convinces

I write the copy with you, in your clients' language — and with Google in mind.

Design in your style

A premium design, consistent with your brand, flawless on phone, tablet and desktop.

Fast development

I build your site with modern technology: it loads fast, it's secure and easy to update.

Complete technical setup

Domain, hosting, email, HTTPS and legal pages — I take care of the whole technical side.

Launch & beyond

I test everything, show you how to use your site and stay by your side with maintenance.

Real projects

A few of the businesses I've helped look and work better online.

Simple, step by step

You don't need to know anything technical. At every step I tell you what's next and what I need from you.

Step 1

Talk & direction

Step 2

Structure & copy

Step 3

Design

Step 4

Development

Step 5

Launch

Myths and reality

The most common reasons a website gets postponed — and why they no longer hold up.

Let's build your business's website

Tell me a few things about your business and I'll come back with a clear direction and next steps.

Frequently asked questions

Patrisia Cîra

Visual & Product Designer · AI Developer @ IGNA

If you have any questions or need clarification, feel free to message me on WhatsApp anytime.

Message me on WhatsApp